GENERATIONS COME TOGETHER The division of the human group into generations is made with a view to having control over the market and defines what type of advertising best suits each person. Generations reflect common attitudes among people born in similar years. Although the segments cannot define the characteristics of all people. I considered it important to understand two important generations because it shows the difference made by technology. These generations are Baby Boomers and Gen Z. The main differences between both generations are technology, education and family relationships. Baby Boomers are currently between 55 and 75 years old. Baby Boomers born after the second war and their parents was safe and free after many years. For this, they have strong family relationships, they enjoy spending their time with them. They didn’t worry about their studies and few of them became scientists or teachers. Also, the technology at this time was primitive and consequently, they didn't be digital natives. On the other hand, Gen Z is currently between 10 and 24 years old. Baby boomers could be their grandparents. They have a weak relationship with their families because their parents are busy with their jobs. Gen Z spends time with their friends. The younger people of this gen are worried about their studies and they are planning on careers. A lot of people will become professional and they will develop a new technology more than other generations. They are digital natives and they have a strong connection with social media and the internet. A point of common is that they both care about the other generation. Grandparents want grandchildren to be healthy and vice versa. Nowadays, technology bridges the gap between generations. Almost all people regardless of age use apps to spend their free time. On apps like Facebook, a grandparent could find information about your grandchildren. Also, they could find information about news, music, or release film. In conclusion, the study of generations helps us to understand the context that how they lived. Technology is a good ally to bridges the gap and we could take the good ideas of past generations like strong family relationships and try to apply them to improve the present.