Bookings 4 “Hotel prices in Bogotá dropped” Every booking.com user in the world receives messages of this kind. Lots of them. Booking is behind you, travels with you, makes sure that you spend your money on their recommended hotels, or even on the rest, the not recommended ones. “Review score”, a 6.7 mark for “Hostal Conchita”, a hostal that you really like as you watch the pictures, and is located just 200 metres from the city center, town hall or parque central. “Something is wrong” the booking backpacker thinks. So you start reading the comments or you just decide to sleep somewhere else at once, despite the promising pictures and the unbeatable location. Over the years i came to realize that other´s people comments on the net, somehow acquired a huge influence on our decissions. We look for comments to back up and reinforce our choices. We don´t have a look only on comments about hotels, we also read them when they are about restaurants, day trips, tourist guides and agencies, nightclubs, museums, taxi drivers, recepcionists, policemen and custom agents. We want to be safe. Whether the locals live safe in their own countries is something that normally won´t reach our travelling minds.