Social media activity as machine of identity's capitalisation I think it's quite common for people who have an active position on social media to feel anxious about whether they are in demand by their friends, followers and unfamiliar public in the digital space. he flow of information is extremely rapid on Facebook, Twitter, Instagram and other social networks, so if you don't want to disappear drowning in that stream you need to state your presence and ability to be up to date. You exist in that space only while other people remember about uniqueness of your identity and while they agree to buy it with signs of attention (likes, shares, twites and etc). So our importance and stability of our personality depends on our mental and visual production in social media, which shapes our digital identity and makes us visible for Other. Bloggers and popular figures in different social webs make statements not because of strong need to tell or importance of problem, but for being in the field of view, which becomes only one guarantee of our true existence for the world.